The creative rationale of this brand is based on two inspirational elements. The first element is the Waste to Energy process, which is represented in the flow between the ‘W’ and the ‘M’ as a continuous loop of this renewable energy. The second element is the technology used behind this huge project that uses the Waste to Energy process.

The creative is following the modernity and technology-driven motive. The colours chosen are blue and green as they both reflect nature, environment, water and life.


Visual Identity
Brand Applications

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